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From “Kazakhstan” to “Qazaqstan”

20 September 2017
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From “Kazakhstan” to “Qazaqstan”
25 years ago, on September 18, 1992, on the basis of the State Television and Radio of the Kazakh SSR, the state television and radio company "Kazakhstan" was established

Its history begins in the distant 1921, when the People's Commissariat of Posts and Telegraphs broadcasted the Kazakh radio. In 1933, the radio was subordinated to a separate Committee for the radio-broadcasting of the Kazakh ASSR, and in 1978 it was renamed the State Committee of the Kazakh SSR for Television and Radio Broadcasting (the State Television and Radio of the Kazakh SSR).

March 8, 1958 the State Television and Radio began broadcasting the First Program of Central Television, which left "regional windows" for Kazakh programs. Later, the transmissions of the State Television and Radio of the Kazakh SSR entered a separate program, "Kazakh Television," covering the entire Kazakh SSR.

Since 1992, the State Television and Radio of the Kazakh SSR is known as the state television channel "Kazakhstan".

Since 1994, the State TV and Radio Company "Kazakhstan" has entered the television and Radio Company "Kazakhstan" with the same name, and the "Alatau" TV channel became the successor of "Kazakhstan-2", which in 1995 replaced "Khabar".

"Kazakhstan" positions itself as the state television and radio corporation implementing the information policy of the country. It has the largest audience of spectators and listeners. To date, the projects of the corporation are TV channels "Kazakhstan", Kazakh radio, "Kazsport", "Balapan", radio "Shalkar", "Astana", "Classic" and local branches.

The main place for broadcasting "Kazakhstan" is the television center "KazMedia Center", in addition the channel has branches in all regions of Kazakhstan, where the name of the city is added to the main name. For example: Kazakhstan-Pavlodar, Kazakhstan-Oral, etc.

According to statistical data, 98.63% of Kazakhstanis can view "Kazakhstan"; radio is available to 88.74% of the population. More than half of the villagers who have access to television satisfy their information and cultural needs through the "Kazakhstan" TV channel.

The corporation bases its work on educational and entertainment tasks, popularizing Kazakh national values ​​and inculcating high moral aspirations. The goal of "Kazakhstan" is to familiarize citizens of our country with the main state and international socio-political processes, the formation of patriotism, and love for a common homeland.

June 17, 2013, the television and radio company "Kazakhstan" was admitted to the Association for International Broadcasting.

AIB originated in 1993, as a non-profit organization. It includes about fifty major broadcasters, including BBC World, Bloomberg, Al-Jazeera, France 24, Russia Today, Eurosport, Deutsche Welle and others. JSC "Kazakhstan" positively looks at its membership in the association: the experience of working with global TV and radio broadcasters will further enhance the professional level of the channel, and will also contribute to the improvement of the work of the whole corporation, which will eventually allow it to enter the world media market.

August 28, 2017 the logo of the TV channel "Kazakhstan" adopted the Latin version of the writing - "QAZAQSTAN". Let's hope that the re-branding of the channel will give a new impetus to the activities in the media space of Kazakhstan.

 

Translated by Raushan MAKHMETZHANOVA

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